Rule One Investing Blog

On December 4th, 2009 I sold my 4 shares of Apple (AAPL). I was watching the indicators ever since it broke through the $200 threshold. I had this as my target price for a while and have been watching and waiting. Then on December 2nd it started to go down and I [...]

Today COO Tim Cook announced Apple’s (AAPL) Intention of selling 10 million IPhone’s this year (that’s a whole bunch of Iphones!).
As we know I’m a huge fan of Apple and the company in general as I discussed after the big Apple stock drop. I think they have everything that qualifies as a “bang on” [...]

In my last article I talked about how KSwiss’s current stock price is currently below the margin of safety. Therefore, it’s important to delve deeper into this company immediately. As soon as you find a stock below the Margin of Safety I think it’s important to analyze the company to determine if it’s [...]

Sorry it’s been so long that I’ve posted. I have some other web endeavors that are currently taking up more time then usual. Luckily, they’re starting to wind down and I can finally get back to this blog. Fortunately, rule one allows us to get busy with other endeavors once [...]

In the past two articles I’ve discussed Creating a Meaningful Stock list and Analyzing Sports and Recreation Stocks. In this article, I’m going to analyze the moats and on the remaining companies on the list.

Sports

Nike (NKE)

Moat – Definitely! Who doesn’t wear Nike nowadays.

Sketchers (SKX)

Maybe. They provide contemporary footwear for young [...]

Have you finished reading Rule #1 Investing by Phil Town? Have you started searching for a stock that’s under the MOS? Are you starting to get frustrated that you haven’t found anything that meets the Rule #1 requirements?
Here’s a few tips and tricks to ensure that you don’t [...]

I’m taking a close look at the stock list that I created from last post about creating a meaningful stock list.  I’m going to go through the specific stocks and eliminate stocks that don’t fit the Rule #1 criteria.  The criteria I’m using are

7 years+ of history
10% Return on Investment Capital (ROIC) for the 5 [...]